QR codes and Hotels
QR codes are creeping up everywhere. They can be seen on billboards and bus stops, as well as, restaurants and boutiques. However will they stand the test of time? They seem to be of growing interest for Hotels and their marketing strategies. The main thing is that you want to have value in the QR code, otherwise the customer will see no use in the code. QR codes can be used to enhance a customers experience at the hotel.
QR codes are being used on cards in rooms, on signs at the front desk and message boards throughout the hotel. These QR codes are filled with ideas on where to eat in the area the customer is in as well as reviews of the hotel and various places around it. When the code is scanned the QR code links the customer to the hotels site contains any special events and attractions in the area. This will enhance the customers stay and they are now more than likely to stay with the hotel again.
Using these QR codes is a simple way to ensure that a guest will be directed to social media platforms such as Facebook and Twitter, so then the guest can stay up to date on upcoming events within the Hotel. Aside from the obvious benefits of knowing when and where sociable events take place, QR codes can be used to offer guests special package pricing on future visits or discounts. Occasionally discounts will be offered online but if hotels have a QR code at the front desk be sure to scan it because there is a chance of getting something complimentary. Some people are able to get a comp bottle of wine or a free ticket to a local museum.
Hotels in NYC seem to be using these QR codes a lot more considering their demographic of guests. There are a lot of people who travel in and out of the city due to their jobs. Most of these business people are also tech savvy so a QR code that can make life easier for them is naturally valued. A QR code can aide in showing them bus routes, how to call a taxi or where there is free WIFI.