QR Codes vs. NFC
Now, nearly all smart phones have the means to read QR codes by using the phone’s camera. They are increasing in popularity and are being adopted by several companies to enhance their advertising. NFC technology or near field communication, while still in its infancy is becoming widely popular with technology companies such as Apple, Blackberry, Google, and Samsung. NFC technology is a wireless technology that is simply designed to provide communication between electrical equipment, such as mobile phones and T.V.’s.
Some of the pros of using QR codes are that it’s fantastic for print advertisements. Especially since the codes can be printed anywhere and on anything. They are also super cheap for a business to utilize. The cost only goes up with the amount of ads printed. QR codes can also be shared from person to person, shared online and basically anywhere you can think of. While the pros are charming, there are a few cons to using QR codes. First of all users of QR codes need to download the application or software needed to scan the code. Naturally taking a photo is relatively simple for smart phone users however scanning the code with the application or software it not always user friendly. The readability only allows for a single form of communication.
The pros of NFC Technology is that it is highly secure and keeps information confidential. Instead of having to capture an image of a square barcode, NFC technology sync wirelessly and all you have to be is standing next to the device to sync. However the cons is that it is a little pricey, its still in its infancy and unfortunately it can only be shared in person rather over the web. While these are seemingly small cons, they can be rather inconvenient.
While both QR codes and NFC technologies are growing in popularity and seem to be here to stay, QR codes are the front runner. They are easy to use for both consumers and business owners and they also are more readily available. However, Near Field Communication technology is gaining in popularity and will more than likely surpass QR codes in technology and popularity. But for now, QR codes reign supreme over NFC technologies.