Taking QR Codes to the Movies
Avid movie goers a like may have been noticing the use of QR codes on movie posters. When scanned the QR code then redirects the person who scanned to Youtube where they can watch a trailer about an up and coming movie. The potential of QR codes is truly amazing for what it can do for movie goers and Hollywood. This is pure innovation due to the vast majority of people who are going to see a new movie or are renting one and they don’t know what its about. Now scan the code, view the trailer and life is good.
By placing QR codes on movie posters you are empowering anyone to watch a trailer about that movie or directing them to interactive content exclusive to that movie. When it boils down to it more people would rather watch video over reading content. So, QR codes are that buffer between viewing a poster and then going on the computer to check it out. If only movie rentals stores were more prevalent now.
The use of QR codes would be on almost every movie box out there if rentals were not just a thing of the past. However, companies like Red Box should be coming out with QR codes soon so compete with competitors like Netflix. QR codes would be a host of content for all genres of movies. QR codes could even make the experience an interactive one by linking to games dedicated to the movie or linking to movies with the same actors. QR code innovation has really spread throughout Hollywood and it looks like it is hear to stay.