QR Codes and the Fashion Industry
QR codes seem to be on the rise in the tech world but what about in the fashion world? Don’t self proclaimed “Fashionistas” of our generation deserve the same sort of information quickly and efficiently? Fashion changes daily, almost hourly on the fast paced runways of New York to the boards of Vogue Magazine. So, why not implement a tool that could potentially get fashion and trends out to the public quicker than ever?
QR codes are a fashion statement in itself, what with its little pixels placed so perfectly into a little square and with its very chic black and white design. It’s no wonder clothing companies like Ralph Lauren and Gucci are cashing in on these little “Haute Couture” gems.
Let’s say a fashion buyer is at a New York City fashion show at the Lincoln Center and they are waiting for an up and coming designer’s show to start. But before they sit down the buyer spies a QR code on a special boxed gift for each attendee of the fashion show from the designer. That QR code, after being promptly scanned by their trusty smartphone takes them to a bio about the designer, where she came from, how she became a fashion designer and even a sneak peak of some of the fashions. That designer has just piqued the interest of the buyer which makes them more inclined to buy clothing from that line and put the pieces in their upscale 5th Avenue boutique.
Not only do QR codes work for the runways they are creating quite the buzz in department stores and stores like Express and Aldo. By having a special QR code in their stores, either at the front of the store or at the cash register stores like Express and Aldo can create a one of a kind fashion experience for the customer. The QR code could lead them to accessories that would look great with that new sweater they bought or entire outfit suggestions to get the customer to come back to their store to shop for that party of the year that customer is going to.
QR codes can also be generated to pique even more interest in that particular stores fashions by directing the customer who scanned the code to an interactive page where customers could build their own outfit or collect images that they like and then receive suggestions on what to buy in order to achieve that look. Not only that, but QR codes can bring them to a special events page or a coupon that promises a percentage off their next purchase. Larger fashion designers are evening offering a sweepstakes entry after a QR code is scanned. While fashion is ever changing so is technology and it is about time that they went hand in hand.